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Bigger is better when it comes Marriott Residence Inn proposal in West Vail

January 16, 2017, 7:54 am
site of the old Roost Lodge

The 2-acre site of the old Roost Lodge in West Vail seems like a perfect fit for workforce housing, more parking and moderately priced hotel rooms in the form of a proposed Marriott Residence Inn (David O. Williams).

Editor’s note: The Vail Town Council on Tuesday voted 5-2 to approve the SDD ordinance after presentation of the developer’s modified plan.

On Tuesday, the Vail Town Council will once again review an ordinance that would approve a Marriott Residence Inn and more than 100 workforce apartments on the site of the old Roost Lodge in West Vail. The developer has scaled back his project a bit to address neighborhood concerns that the building was simply too big for the 2-acre site.

Sorry neighbors and other West Vail residents, the project isn’t big enough, and it should have been approved at a Jan. 3 meeting where council members voted 4-3 to send the developer back to the drawing board. In exchange for building 113 workforce apartments – 107 of them deed-restricted – and 29 more parking spaces than required, the developer was seeking approval under a “Special Development District (SDD)” not seen since the controversial Solaris project in 2006.

Now the developer has downsized his project, dropping it from 60 feet high to about 48 feet and losing 11 of the apartments, according to the Vail Daily. It will still include 170 moderately-priced hotel rooms – something Vail is in desperate need of – and 331 underground parking spaces. To say that Vail needs a bit more parking and workforce housing is like saying the Denver Broncos could use a little help on the offensive line.

If the council rejects the new version of the plan, which unfortunately includes less workforce housing, it would be an understatement to call that decision a “traveshamockery.” But that’s exactly what it would be. And since I’m engaging in hyperbole and making up words, here’s what I had to say about the subject of added density back in 2006:

“Anything that effectively walls off Vail Village and Vail Mountain from that incessant source of snickering from our rivals in Aspen, Interstate 70, is a good thing. Build a dozen Solarises (Solari?) from East Vail to Dowd Junction, then bury I-70 in a tunnel beneath the resulting construction rubble and forever put a fork in that stale old Aspen jab that the book about Vail should be called ‘A freeway runs through it.’”

I was only sort of kidding back then, calling the old Crossroads Building replaced by the sleek new Solaris an “utter dump and a MOPFOM (Money Pit Full of Memories) because I used to work there in the old Vail Daily offices and party there in the Hubcap Brewery and Garton’s. Will anyone now seriously make the argument that Vail was better off with Crossroads instead of Solaris, with its public plaza for concerts, ice skating, movie theaters and a bowling alley?

And, it was in the exact right location for redevelopment at higher density: right between South Frontage Road and I-70. The only argument that really can be made is that it should have been taller and included even more parking and onsite workforce housing.

Ten years later, there have been no other development applications seeking higher density under  SDD, and that’s a crying shame, because the demand for workforce housing, parking and moderately priced hotel rooms has increased exponentially since 2006.

The Roost Lodge was even more of an eyesore than Crossroads, and we’re not even arguing about saving it since it was torn down a few years ago. Now the neighbors are worried something really big and new and nice will block their views of an interstate that on recent weekends has looked a lot like Denver’s I-25 at rush hour. They should be begging the builder to go bigger, because the old Roost Lodge site is exactly in the right place: between I-70 and North Frontage Road.

We’re talking about building a sound and sight barrier between a major interstate and your home – one that will have the added benefit of more parking, rooms some of those stranded motorists can actually afford and apartments where the cops, firemen, restaurants workers, resort workers, road workers and every other kind of worker who serves you every day can actually afford to live. Yeah, build it bigger and build more projects just like it all along the frontage roads.

Because back in 2006, before the banksters crashed the economy with their mortgage-backed securities scam and consequent housing crisis that our President-elect loves so much, things were roaring along so nicely that all we could talk about was how much we needed more workforce housing, more parking and more moderately priced hotel rooms.

Then the crash came, the workforce housing crisis eased, and instead of using that opportunity to snap up any and all available housing and land for parking and more housing, our town leaders “prudently” sat on their cash reserves while the developer of Solaris did all the snapping up of housing. Thing is, that was pre-Epic Pass, and while that deeply discounted season ski pass concept helped save the local ski industry, it also acutely increased the demand for, you guessed it, parking, workforce housing and moderately priced hotel rooms.

Here’s a recent quote from a 5280 Magazine profile on Vail Resorts CEO Rob Katz, who ingeniously Democratized skiing back in 06: “There were people who said that [with the Epic Pass], we were allowing Front Range riffraff to come ski Vail,” Katz says. “My reaction was, ‘Wait a minute. If we’re making skiing more affordable for families and helping to promote long-term engagement in the sport, isn’t that a good thing?’”

Yeah, I think it is, but with it came a lot of pent-up demand for the Vail experience. Reminder, the last major ski resort to be built in Colorado was Beaver Creek all the way back in 1981. They aren’t building more Vails and Beaver Creeks, but millions more people live here now than back in the 80s – and Interstate 70 really hasn’t changed much since then. It’s a gridlocked nightmare.

We cannot put the Epic Pass genie back in the bottle. That business model is here to stay. Nor can we convince all the recent transplants that this place really isn’t all that great and they should move back to the Midwest, East Coast, California or other less desirable parts of the world.

Vail itself will never go back to being what some Roost Lodge neighbors and other West Vail neighbors remember it as back in the 60s and 70s, with local kids running around the Village and car traffic a trickle. It’s a full-blown mega-resort that can accommodate 20,000 people a day.

The fantasy of bringing working-class families back to Vail – unless they’re packing massive trust funds — should be forever put to rest, right along with the ridiculous multi-billion-dollar “bury the highway” proposal and the fantastical bullet train to DIA idea.

The town-owned Chamonix project should be all about what it is: workforce housing. Only thing is it should be much more dense and part of an overall West Vail Mall redevelopment that brings in tons of workforce housing, parking and even more moderately priced hotel rooms.

Face it, Vail in 20 years will be mostly dark in its upper reaches, with giant homes like the new record $23 million Rockledge place occupied a fraction of the year. And its lower reaches along the highway and frontage roads should be packed with workforce housing, plenty of parking and moderately priced hotel rooms for the masses … and all those stranded skiers on gridlocked I-70.

All it takes is a little vision, starting with a Marriott Residence Inn, and a willingness to look to the future rather than remain stuck in a past that faded away decades ago.

Go to LetMeLiveInVail.com to voice your support for the project to the Vail Town Council.

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David O. Williams

Managing Editor at RealVail
David O. Williams is the editor and co-founder of RealVail.com and has had his awarding-winning work (see About Us) published in more than 75 newspapers and magazines around the world, including 5280 Magazine, American Way Magazine (American Airlines), the Anchorage Daily News (Alaska), the Anchorage Daily Press (Alaska), Aspen Daily News, Aspen Journalism, the Aspen Times, Beaver Creek Magazine, the Boulder Daily Camera, the Casper Star Tribune (Wyoming), the Chicago Tribune, Colorado Central Magazine, the Colorado Independent (formerly Colorado Confidential), Colorado Newsline, Colorado Politics (formerly the Colorado Statesman), Colorado Public News, the Colorado Springs Gazette, the Colorado Springs Independent, the Colorado Statesman (now Colorado Politics), the Colorado Times Recorder, the Cortez Journal, the Craig Daily Press, the Curry Coastal Pilot (Oregon), the Daily Trail (Vail), the Del Norte Triplicate (California), the Denver Daily News, the Denver Gazette, the Denver Post, the Durango Herald, the Eagle Valley Enterprise, the Eastside Journal (Bellevue, Washington), ESPN.com, Explore Big Sky (Mont.), the Fort Morgan Times (Colorado), the Glenwood Springs Post-Independent, the Grand Junction Daily Sentinel, the Greeley Tribune, the Huffington Post, the King County Journal (Seattle, Washington), the Kingman Daily Miner (Arizona), KUNC.org (northern Colorado), LA Weekly, the Las Vegas Sun, the Leadville Herald-Democrat, the London Daily Mirror, the Moab Times Independent (Utah), the Montgomery Journal (Maryland), the Montrose Daily Press, The New York Times, the Parent’s Handbook, Peaks Magazine (now Epic Life), People Magazine, Powder Magazine, the Pueblo Chieftain, PT Magazine, the Rio Blanco Herald Times (Colorado), Rocky Mountain Golf Magazine, the Rocky Mountain News, RouteFifty.com (formerly Government Executive State and Local), the Salt Lake Tribune, SKI Magazine, Ski Area Management, SKIING Magazine, the Sky-Hi News, the Steamboat Pilot & Today, the Sterling Journal Advocate (Colorado), the Summit Daily News, United Hemispheres (United Airlines), Vail/Beaver Creek Magazine, Vail en Español, Vail Health Magazine, Vail Valley Magazine, the Vail Daily, the Vail Trail, Westword (Denver), Writers on the Range and the Wyoming Tribune Eagle. Williams is also the founder, publisher and editor of RealVail.com and RockyMountainPost.com.

One Response to Bigger is better when it comes Marriott Residence Inn proposal in West Vail

  1. Debbie Reply

    January 17, 2017 at 12:18 pm

    Excellent story David.

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