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Fundraising is a core task for any non-profit organization. With a positive stream of donations, the overarching mission objective is attainable, and the charity can do what it set out to achieve. In order to see success in this area, the strategy has to be focused on forward movement above all else. Here are some ways to get the job done right.
For a charity-focused mission to see results, it has to be in the public eye. When people know who you are and what you are working for, there will be a natural increase in exposure and therefore donations. Fundraising entities need an online presence and a strong focus on marketing so that they can reach people in target areas, and present multiple options for donations to actually happen. Social media and a user-friendly website are two non-negotiable tools in modern fundraising agendas.
Every charity has a mission statement, so what does yours say? It needs to have a clear message that people can understand and support. The wording has to represent and condense your core aim into a snappy, memorable iteration which can then be used in all your branding, and pasted on social media, and so on. It will be the thing that people associate you with, so it has to be done right. There should be both a short catchphrase style association and a longer explanation of what you do as well. Get these bits right, because people who are giving their money to a cause need to know exactly where it’s going and why they’re doing it.
It is useful to also keep an eye on progress. Setting a fundraising goal for specific projects is a fun way to drum up interest and improve morale from within as well. Using tools to stay on course is the only way forward. You can build your own fundraising goal tracker to keep on a website and your social profiles too, and this will give everybody something to focus on. Engagement is the key to success, and a visual representation of everybody’s efforts will be incredibly compelling.
Looking after employees and volunteers is something every donation-focused movement must do. If staff morale is kept high, then these key players will be able to keep on performing at the top of their game. Employees who keep the books running smoothly and volunteers who get out on the streets and ask for donations are extremely valuable parts of any charitable team. Make sure they know exactly how important they are.
A project like this that comes to a standstill will be too hard to move forward. Don’t let things come to a grinding halt, because this is when donations run dry and charitable action cannot continue.
Making sure your fundraising campaign is a success takes heart. The main focus should always be about securing donations, but there must be sufficient strategies for progress monitoring, and looking after all employees and volunteers too.