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Courtney Samuel, CEO of Denver-based fitness training company, Bodies By Perseverance (DreamSpring.org photo).
As May’s National Small Business Month winds down, Minneapolis-based retail giant Target is celebrating year-round “inclusive economic growth by supporting small businesses nationwide, particularly those in underserved communities.” That includes six businesses in the Denver metro area.
Since 2024, Target has pumped $250,000 into its partnership with DreamSpring, a nonprofit Community Development Financial Institution (CDFI) that works to expand “access to capital and support services for entrepreneurs who have historically faced barriers to success.”
That injection of capital has funded training, mentorship, and technical assistance for small business owners across 27 states. The partnership looks to accelerate opportunity for underrepresented groups such as people of color, women, people with disabilities, startup companies, and people in low- to moderate-income households.
“One thing I appreciate about Target and its partnership with DreamSpring is that their approach aligns with our belief that every entrepreneur deserves a fair shot at success,” Sarah Johnson, Denver Group Vice President of Target, told RealVail.com in a recent phone interview. “The businesses that we’ve supported in Denver specifically, they’re kind of core to what our communities look for. They’re centered around fitness cafes that share our culture, wellness, and that is a lot of what our communities crave about where they live and why they love to live here.”
Here are the businesses Target has supported through DreamSpring in Denver:
“Target, seeing this as a space for how we show our support for our communities through some of these localized efforts, specifically within small businesses, I think is an incredible way to show long-term sustainable economic impact and how we show up to support our communities in several ways,” Johnson added.
DreamSpring takes a holistic approach beyond just lending, providing wraparound services such as coaching and technical assistance.
“Our partnership with Target has been transformational for the small business owners we serve in Denver and across Colorado,” DreamSpring Chief Engagement Officer, Amber Kani wrote in an email statement. “With access to capital and educational resources, entrepreneurs can confidently create jobs, bring needed services into our community, and plan for the road ahead.”
One of the Denver companies partnering with DreamSpring and Target acknowledged the importance of the relationship and support.
“DreamSpring has been a true partner in our growth — providing not just capital, but the kind of trust and support that small businesses like mine need to thrive,” Courtney Samuel, CEO of Denver-based fitness training company, Bodies By Perseverance, wrote in an email. “Target’s investment in DreamSpring helps ensure that small businesses in Denver and beyond have a real chance to scale, serve, and succeed.”