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Skullcandy, Inc., the original lifestyle audio brand, announced recently that it is proudly partnering with Protect Our Winters (POW), an environmental nonprofit, to fund their efforts to turn passionate outdoor enthusiasts into effective climate advocates.
Skullcandy and POW have come together with their shared passion for snow sports and will use proceeds from the campaign to fund actionable tactics such as environmental lobbying and advocate training. POW uses these tactics at federal, state and local levels to support initiatives such as renewable energy, electrifying transit, carbon pricing and public land protection.
Skullcandy is working on a program to upcycle products that are returned by its customers. The company will be adapting its supply chain to give these products an extended life by reselling these upcycled products and giving a portion of the proceeds to POW. Beginning today, Skullcandy will also offer a limited-edition version of Stash, their portable battery pack, with 10% of all Stash proceeds benefiting POW through the end of 2019.
“We know that our core consumer has a deep connection to the environment and organizations that support it,” said Jason Hodell, CEO of Skullcandy. “POW’s desire to mobilize the outdoor sports community resonates strongly with Skullcandy as a brand and we want to help in any way we can to ensure fresh tracks will continue to be made for future winters to come.”
“At POW, we recognize that to make a real impact on climate, we’re going to need to create a cultural shift, one where the outdoor community is inextricably linked to climate advocacy. Skullcandy’s unique skill in supporting young people’s passions at the intersection of music, sports and beyond will provide the kind of raw energy needed to drive such a shift. We are thrilled to welcome Skullcandy to the POW Partner Alliance” said Mario Molina, Executive Director of Protect Our Winters.
POW’s community of athletes, partners, thought pioneers and forward-thinking business leaders are constantly working against climate change by turning outdoor enthusiasts into effective climate advocates.
To purchase Skullcandy x POW limited-edition Stash, visit here.