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Interesting facts about websites for small business

May 24, 2023, 12:08 pm

There are a lot of interesting things that small businesses do with their websites that you might not know about. There are a lot of different ways that a business can construct its website to appeal to its target audience, bring in more revenue and help to create a more loyal customer base. 

These can vary from business to business and generally align with their company values, but by noting some of the most interesting, it could give you some inspiration for improvements to your own site.

#1 Overlays 

A lot of businesses use overlays to create a better user experience for their website visitors. These include navigational bars, advertisements, and techniques to add levels of accessibility to those who might otherwise not be able to use the website. It can also be used to promote memberships and deals. 

Know the pros and cons

All of these are used tactically to build a better representation of the brand in the customer’s eye. There are a lot of pros and cons to doing this, many of which are explored in this article about pros and cons of accessibility overlays, which could give you important guidance if you are considering taking this step yourself. 

#2 Chatbots 

In addition to overlays of all types, chatbots are important for all kinds of businesses. This is because they will generally take the position of a shop clerk, with the result that a business is more likely to have a better customer experience overall. This can help customer loyalty and help personalize the shopping experience for international customers. 

Putting your chatbot to work

Small businesses will also often use chatbots to help sell extra products or services at the checkout by recommending items that are commonly brought with their purchase, which can help them earn more revenue from a single customer visit. If done correctly, it can also promote repeat transactions, so regardless of their service model, they are getting the best from their web traffic. 

#3 SEO

Another interesting fact about websites for businesses is they use SEO. Using SEO is crucial for many businesses to get their company seen by potential customers in the results of major search engines like Google. It is a subtle way for businesses to build their online presence, as it can be built up over time with the help of a professional search marketing agency, which can advise on matters such as 

  • Keywords – to target potential customers using relevant words and phrases
  • Backlinks – For the all-important link building process that shows you are relevant to other websites

To conclude 

Businesses use a range of techniques to make their websites appeal to more and more people. If done correctly, it can help them to increase both revenue and customer loyalty. By using overlays, they will be able to reach customers who would otherwise be excluded from their website. By using chatbots, they will be able to build a better rapport with their customers and hopefully increase sales. In addition to this, businesses are very likely to use SEO, which can help them to build their online presence, over a long period of time, and make them more visible to potential customers. 

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