Vail Resorts on Tuesday announced the ski company is committing to zero net emissions, zero waste in landfills and zero net operating impact to forests and wildlife habitat by the year 2030. The new program is called the “Epic Promise for a Zero Footprint.”
Colorado Sen. Michael Bennet issued this statement on the Vail Resorts’ announcement:
“Colorado businesses continue to lead the fight against climate change because they know how important clean energy and conservation efforts are to growing our economy and protecting the planet for our children,” Bennet said. “We applaud Vail Resorts on this impressive commitment to tackle climate change from multiple angles-from reducing emissions and waste to protecting our forests. It is because of leadership like this throughout our state that Colorado is the epicenter of outdoor recreation.”
Here’s the full press release from Vail Resorts on the new program:
Vail Resorts Makes an Epic Promise – Commits to Zero Net Operating Footprint by 2030
– Zero Net Emissions
– Zero Waste to Landfill
– Zero Net Operating Impact on Forests & Habitat
BROOMFIELD, Colo., July 25, 2017 /PRNewswire/ — Vail Resorts, Inc. (NYSE: MTN) today announced that the Company will aggressively pursue a comprehensive sustainability commitment, called “Epic Promise for a Zero Footprint”. This ambitious undertaking, announced to employees at a companywide event today, commits to zero net emissions by 2030, zero waste to landfill by 2030 and zero net operating impact to forests and habitat.
“Everything we do at Vail Resorts is driven by the spectacular natural surroundings where our employees, guests and communities live, work and play. The environment is our business, and we have a special obligation to protect it,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “As a growing global company so deeply connected to the outdoors, we are making a commitment to address our most pressing global environmental challenge and protect our local communities and natural resources. Through improved business practices, capital investment and continued innovation and environmental stewardship, we are setting a goal of achieving a zero net operating footprint by 2030. With our ‘Epic Promise for a Zero Footprint’, Vail Resorts is both doing the right thing for the environment and for our business.”
“It’s the leadership of companies like Vail Resorts that recognize that this is good business and good for the environment that will truly make a difference in the world,” said Carl Pope, co-author of Climate of Hope and former head of the Sierra Club. “We will combat climate change through commitments such as this and others from cities, municipalities and companies across the country.”
Inspired by Whistler Blackcomb’s environmental commitment, the Company intends to go beyond setting a partial emissions reduction target by executing on a more expansive and ambitious plan. “Epic Promise for a Zero Footprint” comprises three pillars: emissions, waste, and forests and habitats, with a thoughtful approach to each that was developed in consultation with leading sustainability experts in the industry.
Zero net emissions by 2030
Vail Resorts will achieve net zero emissions in its operations by 2030 through the following initiatives:
Zero waste to landfill by 2030
Vail Resorts plans to achieve its 2030 goal of “zero waste to landfill” by diverting 100 percent of the waste from its operations to more sustainable pathways. Currently at a 40 percent waste diversion rate across its entire operations, the Company has set its sights on an interim target of diverting 50 percent of its waste by 2020. Vail Resorts plans to achieve this goal by:
Zero net operating impact to forests and wildlife habitat
To protect the spectacular mountain landscapes in which Vail Resorts operates, the Company commits to the following initiatives:
Vail Resorts’ “Epic Promise for a Zero Footprint” will enable resort guests – visiting Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher in Australia; Stowe in Vermont; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota and Mt.
Brighton in Michigan – and its more than 30,000 employees the opportunity to enjoy the natural environment and resources without leaving an impact.
For more information about Vail Resorts’ “Epic Promise for a Zero Footprint”, visit www.epicpromise.com/