Vail Resorts Thursday announced a partnership naming Audi the official vehicle of Vail Mountain and Beaver Creek Resort.
Through this exclusive, three-year relationship, guests of Vail and Beaver Creek will be able to experience Audi through complimentary shuttle services, interactive ski and snowboard school activations, and through signature resort events and celebrations, such as the Audi Birds of Prey World Cup and 2015 FIS Alpine World Ski Championships.
“This is a great example of iconic brands coming together to form a valuable partnership consistent with our mission to create an experience of a lifetime for our guests,” said Chris Jarnot, executive vice president and chief operating officer of Vail Mountain. “Audi shares Vail Resorts’ culture of innovation and progression, and we’re excited to see this partnership come to life through on-the-snow activations, marketing and consumer-driven synergies.”
“As a long-standing supporter of the ski community, Audi is pleased to offer luxury car service to Vail Mountain and Beaver Creek Resort, and their large and loyal guest base. We’re looking forward to a fantastic season,” said Loren Angelo, director of marketing, Audi of America.
Key components of the partnership will include: