I wrote the very first article ever published about Arn Menconi’s Snowboard Outreach Society (now SOS Outreach) back in the early 1990s when I was sports editor of the Vail Daily.
June 3, 2004 — In both snowboarding and politics, Arn Menconi got a baptism by fire. “It was learning to swim by being thrown into the deep end,” he says of his first day on a board in 1991, when he mistakenly took the chairlift to the top of Beaver Creek then descended 2,000 brutally instructive feet.
The founder of a feel-good nonprofit for at-risk youths called the Snowboard Outreach Society could easily say the same of his wide-eyed plunge into politics in 2000, when he ran for Eagle County commissioner as a liberal Democrat against a retired Republican businessman who lived in the up-scale gated community of Arrowhead.
“I came in with long hair thinking I would have it a little easier because I was running a charity and everyone knows I’m a sensitive guy who cares about people, and I immediately got a wonderful taste when my opponent wanted to sue because he said I ran a fraudulent campaign,” Menconi says.
A wiry, athletic, Chicago native of Italian descent, Menconi says the mean streets of the Vail Valley are nothing compared to the Windy City’s South Side. But still, he bears the battle scars of 13 years as an avid snowboarder, mountain biker and populist politician fighting for the little guy in a cutthroat land of CEO second homeowners.
“Everyone in the mountains is concerned about whether economic growth is going to mean the development of bigger homes and the squeezing out of the middle class. It doesn’t have to be that way,” says Menconi, who won that race by 39 votes and in the ensuing four years has battled tenaciously to preserve open space while building affordable housing in a county where the average single-family home costs $450,000 but per capita income is just $35,000.
Besides running the largest competitive snowboard series in Colorado, Menconi’s SOS organization has introduced more than 8,000 inner-city kids to the sport at 25 ski areas nationwide. Now he wants to transform the Vail Valley into a summer adventure sports mecca to bring in the big bucks of wealthy weekend warriors training for their next endurance race.
Menconi and the county in 2004 launched a Website called ecosports.com that maps the valley’s biking and hiking trails, kayak and rafting runs, and rock and ice climbing routes, as well as profiles local athletes like three-time Eco-Challenge champion and 2003 Adventure Sports Magazine athlete of the year Mike Kloser.
Menconi’s athletically conservative by comparison, saying there’s no way he’ll go inverted as high or as long as snowboarders half his age, but he does like riding steep trees, and in the summer he’s consumed by endurance mountain bike races like the Ultra 100.
“This started as a ski town and having people in office who understand that makes a difference,” Menconi says. “When you go to meetings and no one there uses the outdoors, you might as well be talking to yourself.”
Recreation as a political platform resonates with some voters, but in a county that’s predominantly Republican, where one real estate company peddled nearly a billion dollars in property last year, it rankles other sectors. Menconi’s opponent in 2000 accused him of importing snowboarders from nearby Summit County to cast bogus votes in Vail.
“They actually believe that I organized a group of snowboarders to vote illegally and to that I usually say, ‘you better be careful … being an Italian from Chicago, I might have mob ties. I’m the Tony Soprano of nonprofits,” he says.
After surviving a recount and threats of litigation from the Republicans, Menconi stepped in it again when he skipped a meeting where a boilerplate resolution condemning the terrorist attacks of 9/11 was approved. What troubled Menconi was language authorizing President Bush to use any means necessary to deal with the threat.
Another commissioner, Republican realtor Tom Stone, made an issue of Menconi’s absence, and the local V.F.W. launched a recall campaign punctuated by heated rhetoric in the local papers. That effort fizzled when the vets failed to gather enough signatures.
“Me not going to a meeting turned into ‘Arn’s a pacifist,’ or ‘Arn’s not patriotic,’” Menconi says. “I’m glad it happened. It definitely taught me who my enemies were right off the bat.”
Menconi and his wife Anne have two children and live in the county seat of Eagle. He hopes for a world where his daughter won’t witness the racism or violence he saw growing up in Chicago in the early 70’s, or even the diluted discrimination of elderly skiers trying to ban snowboarding in Vail in the early 90’s. That treatment fueled his founding of SOS.
“Thankfully, a lot of people did not like the punk attitude of snowboarding, and that helped us,” Menconi says. “Instead of looking at ourselves as victims, that allowed us to take our righteous indignation and turn it to a positive use.”
Now he’s wielding SOS’s five core values of “courage, discipline, integrity, wisdom and compassion” in the political arena, calling for a code of ethics in the wake of a district attorney’s inquiry into Stone’s dealings with a development company on both a county project and a for-profit private transaction. Menconi accused his rival of conflict of interest, and Stone fired back that Menconi accepts charitable contributions from Vail Resorts and should abstain from voting on ski company projects.
All in a day’s work, says the snowboarding commissioner, although he never thought public service would be as brutal as a 100-mile bike race: “If I’d known it was a blood sport, I would have dressed differently.”